DAXIDAXI 2025 REVIVAL

DAXIDAXI is an iconic cultural celebration launched by the Daxi Wood Art Ecomuseum, Taoyuan in Taiwan. The 2025 edition harnesses the power of theatrical storytelling and creative marketing to reinterpret traditional folk rituals, making them more accessible and engaging for contemporary audiences. By empowering local residents to tell their own stories through performance, the festival revitalizes neighborhood shops and traditional folk arts Groups while bridging museum curation with theatrical methods to spark new dialogues between heritage preservation and contemporary creativity. It not only preserves and re-presents historical traditions but also creates new connections and cultural value for local industries.
The “DAXIDAXI” in 2025 is entering its 8th year. DAXIDAXI remains anchored in the centuries-old birthday celebration of Guan Sheng Dijun (Guan Yu) at Daxi’s historic Puji Temple on the Lunar June 24. Together, these elements drive experiential, participatory, and revitalized cultural tourism, Through immersive theatrical journeys, guided cultural tours, summer camps, and curated exhibitions, the festival fuses ancient customs with contemporary creativity — transforming a traditional ritual into an interactive public experience and turning the streets into open-air stages where everyone becomes part of the story.
The “DAXIDAXI” is building a sustainable cultural tourism ecosystem — bridging museums and theatre to honor and protect Daxi’s unique heritage while infusing new vitality into its traditions. For the people of Daxi, the festival has become their “Second New Year,” a moment of renewal, blessing, and cultural pride. Today, it has expanded beyond local significance to attract international travelers eager to explore and experience the rich cultural heritage of this mountain town. Revitalizing a Century-Old Festival through Theatrical Innovation.

To establish a compelling visual identity for the brand "2025 DAXIDAXI," the creative team envisioned the festival as a grand “Guan Yu Theatre.” This concept transforms the celebration into a dynamic cultural stage where generals, dragon and lion dancers, Beiguan musicians, and local residents become theatrical performers. It not only showcases the region’s rich cultural heritage but also infuses the entire event with striking dramatic presence and visual impact, for the journey awaiting visitors.