2024

2024 Pingxi Sky Lantern Festival.

Entrant

New Taipei City Government, Qidian Marketing

Category

Innovation in Campaign - Event Campaign

Client's Name

Country / Region

Taiwan

The sky lantern is an iconic cultural symbol in Taiwan. The Pingxi District in New Taipei City attracts a large number of international travelers every year because of the beautiful sky lanterns that carry cultural meaning. The festival is also one of the few cultural events in Taiwan that is known internationally. The Sky Lantern Festival in Pingxi, New Taipei City, makes Taiwan always be seen as beautiful and blessed. The image of hope, unity, blessings, and encouragement has become the first impression of Taiwan for many people through many international media reports.
The 'Pingxi Sky Lantern Festival' in 2024 is entering its 26th year.. The event combined folk culture and tourism activities to promote traditional folk culture and revitalize the local tourism industry. The festival elevated the sky lanterns from a regional folklore festival to an international event representing Taiwan, attracting a large number of tourists to the mountain town of Pingxi during the festival. The event highlights the beauty of Pingxi on an international scale and introduces Pingxi to the world, attracting travelers from worldwide to visit this mountain town throughout the year.

 
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Entrant

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Category

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Country / Region

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Country / Region

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