2024
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The sky lantern is an iconic cultural symbol in Taiwan. The Pingxi District in New Taipei City attracts a large number of international travelers every year because of the beautiful sky lanterns that carry cultural meaning. The festival is also one of the few cultural events in Taiwan that is known internationally. The Sky Lantern Festival in Pingxi, New Taipei City, makes Taiwan always be seen as beautiful and blessed. The image of hope, unity, blessings, and encouragement has become the first impression of Taiwan for many people through many international media reports.
The 'Pingxi Sky Lantern Festival' in 2024 is entering its 26th year.. The event combined folk culture and tourism activities to promote traditional folk culture and revitalize the local tourism industry. The festival elevated the sky lanterns from a regional folklore festival to an international event representing Taiwan, attracting a large number of tourists to the mountain town of Pingxi during the festival. The event highlights the beauty of Pingxi on an international scale and introduces Pingxi to the world, attracting travelers from worldwide to visit this mountain town throughout the year.
Entrant Company
GEM Integrated Marketing Co., Ltd.
Category
Innovation in Services and Solutions - Branding, Advertising & Marketing
Country / Region
Taiwan
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Vamsi Vemoori
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Innovation in Technology - Vehicle Technology
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United States
Entrant Company
Kumar Shanmugasamy
Category
Innovation in Technology - Banking Technology (New)
Country / Region
United States
Entrant Company
Arun Gupta
Category
Innovation in Technology - Artificial Intelligence (AI)
Country / Region
United States