2024

ONCE UPON A MOON MOON

Entrant Company

JING DIRECTOR STUDIO & :PLAYFUL DESIGN STUDIO

Category

Innovation in Campaign - Event Campaign

Client's Name

Tia Ray

Country / Region

China

"The moon, with its ever-changing phases, embodies a fluid being with deep emotions. If you and I were to embody the moon, I hope we could both embrace our imperfections. Music serves as the moon's language, and each song carries the heartfelt message the moon wishes to convey to you..." - Singer Tia Ray
In the rich tapestry of Eastern cultures, the moon embodies profound and intricate symbolism. Within the traditional thought and cultural expressions of China, Japan, and Korea, the moon is revered as a harmonious amalgamation of natural elements and human emotions. The mesmerizing waxing, waning, full, and crescent phases of the moon serve as powerful symbols of life's ever-changing cycles and the relentless passage of time, prompting contemplation of the impermanence of worldly matters. Renowned singer Tia Ray, who embarked on her show business journey in 2004, has often drawn inspiration from the enigmatic allure of the moon for her albums. As a result, the upcoming 2024 "ONCE UPON A MOON" concert tour, centered around the theme of the moon, promises a captivating and iconic stage design that will grace the cities of Shenzhen, Shanghai, and Beijing. This innovative design demands seamless coordination between music, lighting, and stage construction. The skillful use of lighting will not only obscure the supporting structure but also elevate the moon's ethereal presence, captivating the audience's attention and allowing them to immerse themselves in the moon's profound symbolism and emotional resonance. The focal point of the stage design is a captivating large moon scene, stretching 19.7 meters in diameter. This celestial centerpiece not only saturates the entire stage with profound symbolism but also intricately intertwines with the evocative music. The moon's waxing and waning not only subtly corresponds with the ebb and flow of the music but also reflects the vicissitudes of life and the spectrum of emotions experienced at different junctures. By infusing this concept into the stage design, particularly by employing expansive sets to recreate the myriad phases of the moon, an extraordinarily immersive visual and emotional journey is guaranteed.

Credits

JING DIRECTOR STUDIO
Yuan Jing
JING DIRECTOR STUDIO
Liu Yu
:PLAYFUL DESIGN STUDIO
Hsieh, Chin-Hsiang (Monster)
:PLAYFUL DESIGN STUDIO
Huang, Kai-Yu
 
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Entrant Company

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Category

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Entrant Company

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Category

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Country / Region

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