"Driving Innovation and Excellence: Tejasvi Gorre’s Journey in Technology and Loyalty Program Leadership"

The Pro Xtra Loyalty Program is The Home Depot’s exclusive rewards program designed to meet the unique needs of professional customers. Launched in 2010, the program has evolved into a vital platform for building stronger relationships with Pro customers by helping them save time and money. Through Pro Xtra, The Home Depot not only recognizes and rewards its best Pro customers but also delivers personalized and targeted content to enhance their shopping experience. By tracking Pro spending behavior, the program enables the company to better serve, influence, and reward its high-value customers effectively.
With over 12 million Pro customers nationally enrolled, the program has achieved significant milestones. Since January 2021, active membership has grown by 30%, reaching 4.9 million active members, while acquiring an additional 3.8 million new members. Perk earn rates have remained consistently strong, contributing to a 337% attached sales rate. Additionally, 16% of perks redeemed online generated $9.6 million in redemption sales. The program’s ability to incentivize loyalty and capture incremental Pro share of wallet has further solidified its position as an essential resource for Pro customers.
Under Tejasvi’s Leadership, The Pro Xtra Loyalty Program has also proven to be a powerful driver of efficiency and customer satisfaction. The newly launched perks program has boosted both online and in-store sales by an impressive 30%. More than 10 million customers have found the program easy to use, while over 8 million Pro customers have reported that the rewarded perks are highly valuable. These improvements have been achieved alongside a $5 million annual reduction in program costs, demonstrating the program’s ability to deliver greater value while maintaining cost efficiency.
Recognized as a leader in loyalty innovation, the Pro Xtra Loyalty Program was the recipient of the 2021 Loyalty360 B2B Customer Loyalty Gold Award. Media outlets, including Family Handyman and The Home Depot’s corporate blog, have highlighted the program's expansion and success. By consistently exceeding expectations and delivering value to its Pro customers, the Pro Xtra Loyalty Program under Tejasvi’s leadership and technical excellence continues to play a critical role in The Home Depot’s growth strategy.