2025

Timeless Grove

Entrant

AmbiWishes Information Technology Co., Ltd. & AmbiWishes Technology Inc.

Category

Innovation in Design - User Experience Design

Client's Name

Country / Region

China

Timeless Grove is an immersive user experience system that integrates digital interaction with space revitalization. It reimagines both scenes and services, transforming the historic Nanjing Watch Factory site into a smart park experience where historical memory, eco-conscious incentives, and community interaction converge.

Through a dedicated mobile app, Timeless Grove bridges physical site renewal with a digital navigation system, forging a new interactive relationship between people and their shared environment. Visitors can access the system by scanning QR codes at the entrance. This unlocks interactive missions and recommended routes tailored to real-time conditions and individual preferences. The app encourages environmentally conscious behaviors through engaging gamified challenges—such as walking, waste sorting, and participating in community tasks—rewarding users with “carbon points.” These points can be redeemed for vendor discounts or contributed to park development, fostering a ripple effect of sustainability that inspires long-term engagement.

Cultural storytelling comes alive through augmented reality. By scanning QR codes throughout the park, visitors can explore AR reconstructions and historical imagery, overlaying virtual elements onto the physical landscape. This allows users to experience the site’s temporal evolution firsthand, transforming industrial heritage into an interactive and immersive narrative journey. To enhance the overall user experience, the app features a modular, card-based interface complemented by voice guidance, ensuring accessibility for users of all ages and technical skill levels.

Timeless Grove masterfully integrates digital interaction into space layouts and user behaviors, offering an innovative model for preserving and revitalizing industrial heritage. By uniting people, place, and technology, it redefines how individuals connect with nature and shared public spaces, creating a harmonious blend of the storied past, vibrant present, and sustainable future.

Credits

Yuzhou(Joe) Wu
Zilian(Joy) Li
 
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Entrant

AmbiWishes Information Technology Co., Ltd. & AmbiWishes Technology Inc.

Category

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Country / Region

China

 
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Entrant

Category

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Country / Region

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Entrant

Category

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Country / Region

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Entrant

Category

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Country / Region

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