2024

Givo

Entrant Company

Weiping Cai

Category

Innovation in Design - User Experience Design

Client's Name

Givo

Country / Region

United Kingdom

GIVO is an all-in-one gift card application that allows users to exchange, buy or sell gift cards, as well as store newly acquired or current gift cards. The core functionality revolves around the marketplace, enabling users to exchange unwanted gift cards for other gifts cards, along with a cash top-up (if necessary). Users also have the option to sell their unwanted gift cards for cash if desired. To help match individuals for an exchange, users can create an account and set preferences such as the categories or brands of gift cards they like. GIVO uses machine learning and intelligent algorithms to match users together according to these preferences. Furthermore, users can manage their current or acquired gift cards using the digital wallet. This simple and convenient design allows gift cards to be stored easily and securely, thereby improving the usability of gift cards.

With the escalating living costs and inflation, there's a burgeoning motivation among individuals to promote financial efficiency while also cultivating sustainable consumption practices. Despite their increasing popularity as gifts, billions of dollars' worth of gift cards go unused each year. GIVO is positioned to significantly reduce resource wastage and play a crucial role in advancing toward a more sustainable society.

Credits

Product Designer
Kaia(Weiping) Cai
 
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