2025

2025 Taoyuan International ACG Fair

Entrant

Flying Fish Creativity (Taiwan)

Category

Innovation in Campaign - New Category: Cultural & Creative Industries

Client's Name

Flying Fish Creativity (Taiwan)

Country / Region

Taiwan

This project centers around the exhibition design for the highly anticipated 2025 Taoyuan International ACG Fair. The curatorial theme, “The Brave's Journey of Love,” invites visitors to explore the courageous characters from comics and animations, drawing parallels to the real-life experiences of individuals who exemplify dedication, responsibility, and resilience. By highlighting these themes, the design team aims to create an exhibition experience that not only captivates but also resonates deeply with every attendee.

Furthermore, the exhibition showcases an impressive array of works by both acclaimed domestic and international creators, ensuring a diverse representation of artistic perspectives. To enhance visitor engagement, the design team implements a dynamic cross-media performance format, which promises to attract audiences of all ages. Ultimately, this multifaceted approach seeks to amplify the positive social impact of anime and manga culture, fostering a sense of connection and inspiration among all who attend.  

The design of this exhibition masterfully intertwines the enchanting realms of anime and manga with the fabric of real life, skillfully using the archetype of the “hero” as a conduit for deep emotional connection. Indeed, just as everyone's life unfolds as a unique adventure, the essence of heroism lies not merely in inherent talent or ability, but rather in the conscious choices and decisive actions we undertake.

To elevate this experience further, the exhibition incorporates cutting-edge virtual reality (VR) technology along with a dynamic digital format. This innovative approach allows visitors to immerse themselves fully, transforming into anime characters and actively engaging in the thrilling process of making choices and taking actions akin to a true hero. Consequently, this enhances both the interactivity and the immersive quality of the exhibition, creating an unforgettable experience.

Moreover, through meticulous planning and execution, this exhibition transcends the traditional concept of mere artwork displays, offering visitors an inspiring journey that encourages them to explore and embrace their inner courage. Without a doubt, it invites participants to reflect on their own narratives and discover the hero within themselves.

Credits

Flying Fish Creativity(Taiwan)
Ching Yuan Chen
 
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Entrant

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Category

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Category

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