Transforming Ad Campaign Transparency with Ad Diagnostics Tool

Akshay Nagpal led the technical development and architecture of Amazon’s Ad Diagnostics Tool, a self-service platform that enables advertisers to easily troubleshoot and resolve campaign delivery issues in real time. Launched in October 2021, as part of Amazon’s Sponsored Products suite, the Diagnostics Tool allows users to select a campaign from a pre-populated list and receive issue diagnoses in under a minute. This includes detailed explanations of any delivery impediments and personalized, actionable recommendations to improve campaign performance.

This innovation marked a significant leap in advertiser autonomy. Previously, advertisers relied on support teams to investigate campaign issues, causing delays in diagnosis and resolution. With the Diagnostics Tool, they now have immediate visibility into problems such as budget exhaustion, missing keywords, and delivery constraints. It not only detects technical issues but also provides optimization opportunities, helping advertisers enhance performance with relevant, real-time suggestions and direct links to corrective actions.

The tool was architected to ensure speed, reliability, and scalability. Its global rollout benefitted advertisers across multiple regions, including North America, South America, Europe, the Middle East, and the Asia-Pacific, underscoring its broad relevance and contribution to Amazon’s global advertising platform. The Diagnostics Tool continues to empower advertisers worldwide by making campaign management more transparent, efficient, and results-driven.