2025

2025 Hualien Fun Summer Vacation-We Bloom & Cool Summer Fun!

Entrant

TVBS Media Inc.

Category

Innovation in Campaign - New Category: Seasonal Festival & Cultural Tourism

Client's Name

Hualien County Government

Country / Region

Taiwan

The "2025 Hualien Fun Summer Vacation - We Bloom & Cool Summer Fun!" event is poised to take place at the stunning Liyu Lake in Shoufeng Township, Hualien. Renowned for its breathtaking natural landscapes, this area is a premier tourist destination, offering visitors a plethora of recreational activities that include scenic forest trails and enchanting lake tours. Moreover, this event embraces the vibrant theme of "blooming flowers," seeking not only to revitalize the local tourism economy but also to showcase Hualien's remarkable resilience and vitality in the aftermath of the earthquake. By offering an array of engaging water-based activities and lively entertainment, the event aspires to attract both domestic and international visitors alike. Ultimately, it encourages everyone to rediscover and appreciate the unique charm that this beautiful region has to offer.

This vibrant event, themed “We Bloom & Cool Summer Fun!”, beautifully showcases Hualien's unique identity through the symbolic 'Seeds' and “Little Stone Flowers.” These elements represent the region's remarkable resilience and vitality in overcoming challenges. In a seamless blend of artistry and nature, the design team has thoughtfully incorporated Hualien's stunning natural resources, from its majestic mountains and picturesque seas to its fertile organic agriculture, creating an impressive scale and captivating visual presentation.

Among the highlights, attendees will be enchanted by a breathtaking 15-meter-tall owl-themed water installation that commands attention. Additionally, the “About to Come True” fire dance show promises a mesmerizing display of artistry, while the “Dancing Diabolo Theater” diabolo dance performance adds a lively touch to the cultural offerings.

To further enhance the experience, water-based activities such as stand-up paddleboarding (SUP) and canoeing invite visitors of all ages to engage in fun and interactive adventures. Meanwhile, weekends will come alive with thrilling water competitions, innovative performances, and a bustling food truck market. These elements combine to create a rich tapestry of Hualien's culture, enticing culinary delights, and the healing beauty of its landscapes, making it an unforgettable summer celebration.

Credits

Designer
LIN JUN-YOU
Designer
LIN ZE-CHENG
 
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