2025

2025 Eid-al-Fitr in Taipei

Entrant

Qidian Marketing Co., Ltd

Category

Innovation in Campaign - Event Campaign

Client's Name

Taipei City Government

Country / Region

Taiwan

The 2025 Eid al-Fitr in Taipei , themed "A Ramadan Gathering : Encounter in Taipei ," showcased Taipei's ongoing dedication to becoming a "Muslim-Friendly City." The event served as a vital platform for promoting understanding and exchange between different cultures, bringing the local Muslim community and residents together through a variety of programs and cultural interactions. Its core mission was to allow more citizens to engage with Muslim culture through music, dance, food, and handicrafts, thereby fostering greater respect for and appreciation of diverse cultures.
The event featured a wide range of experiences, including stage performances, cultural experiences, and a Halal market. The main stage hosted professional performance groups, and was designed with trilingual hosts to ensure accessibility for all communities. Cultural workshops, such as Henna painting, Arabic calligraphy, and Gamelan percussion lessons, allowed participants to immerse themselves or create their own pieces while also understanding the cultural significance. The Halal market brought together food vendors, artisans, and non-profit organizations to promote Halal cuisine and lifestyle, with discounts for bringing reusable tableware and multiple payment options, reflecting sustainability values.
This annual celebration provided a sense of belonging and a festive spirit for the Muslim community in Taipei, while also offering citizens a relaxed way to experience a different culture. In 2025, the event attracted approximately 30,000 on-site participants and the event’s live stream received over 60,000 views. It not only highlighted Taipei's inclusive image, but also deepened international cultural exchange and urban integration, establishing it as a key indicator of Taipei's commitment to multiculturalism.

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