2024

EVOLVING TAIWANESE

Entrant

Taiwan Hakka Culture Development Center, Hakka Affairs Council

Category

Innovation in Campaign - Event Campaign

Client's Name

Country / Region

Taiwan

Taiwan has long been a beautiful island with a diversity of ethnic groups. With the liberalization and diversification of society, life experiences and cultural values that could not be easily categorized and defined have begun to be seen and heard. The Images of EVOLVING TAIWANESE is centered on the theme of “What can represent Taiwan's imagery?” The exhibition explored the diversity of Taiwan's culture by combining artifacts from the National Palace Museum and other materials transformed through digital technology. The exhibition utilizes artifacts from different periods to interpret Taiwan's diverse cultures and ethnic groups to convey Taiwan's uniqueness.
Multi-media presented Taiwan's cultural diversity. For example, the “Face Interactive Wall” allows visitors to take a picture of their face and use the system to blend it with the faces of others to symbolize the integration of ethnic groups. The “Qianlong era Map of Taiwan” allows visitors to digitally explore early cultural relics. The exhibition depicted Taiwan's cultural fusion through scenarios such as showcasing the diverse culinary culture creating a stage car to recreate the vitality of the people, or playing familiar and unfamiliar songs to take the audience on a journey through time and space.

Credits

Taiwan Hakka Culture Development Center, Hakka Affairs Council
 
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