LOFT

RealPage launched LOFT in April 2024 as a popular new proptech solution to make the experience of apartment living exceptional for property managers and their residents.

LOFT, a modern app to meet today’s digital lifestyle, has been dubbed “Everything Resident in One App.” The innovation is the industry’s most integrated and simple-to-use resident experience app for leasing, moving and living, so those living in apartments can experience seamless, simplified solutions for their most pressing matters.

• LOFT Leasing: This first-of-its-kind leasing experience guides renters through lease application, approval and signing to improve conversion rates and onboard high-quality prospects. The solution includes state-of-the-art fraud protection via identity verification and income verification and offers AI capabilities to guide the applicant and reduce calls and emails to the front office staff.

• LOFT Moving: This solution provides a simplified moving experience for residents and property management staff with a configurable moving checklist, PMS integration with a two-way data sync, and integrations with local providers to order utilities, internet and moving services.

• LOFT Payments: Providing financial wellness offerings helps residents minimize the risk of nonpayment via a single hub for all payment needs, including more payment options and financial tools to help residents build credit.

• LOFT Loyalty: Residents can earn points for paying rent online with any payment method and redeem those points for rewards, which are 100% funded by RealPage. Property Management Companies can also fund their own leasing incentives and concessions or give points to drive a specific resident’s behavior (like writing a review or referring a friend to the building). LOFT Loyalty helps retain residents, promote the property’s brand, and create happy residents.

At the time of this submission, over 30 multifamily PMCs and a battery of residents representing 200,000 units are benefitting from the new all-in-one platform. RealPage customers have noted the value and convenience of a variety of features offered in a single resident app, with resident engagement rates increased by more than 10% for communities using a “Points for Payments” feature.