2025

SPINNING — Generative Visual Technology in Cultural Heritage

Entrant

LEOW

Category

Innovation in Technology - Media Technology

Client's Name

Country / Region

China

SPINNING — Generative Visual Technology in Cultural Heritage Art
"SPINNING" transforms the abandoned quarry caves of Jinyun County, Zhejiang, into a stage for generative visual technology and immersive digital art. Through precise projection mapping and real-time dynamic visuals, the work reimagines the mechanical traces left on the quarry’s walls, turning them into flowing light patterns. It explores the deep impact of industrialization on natural landscapes and examines how digital technology reshapes historical spaces and narratives.

Using dynamic visuals and soundscapes, the project simulates the interplay of industrial-era mechanical motion and the virtual expansion of the digital age. This immersive experience places audiences at the crossroads of nature and technology, highlighting the tension between physical and virtual spaces. The project breathes new life into the cultural site, offering a blueprint for integrating digital art into cultural tourism.

Key Features:

Uniqueness and Innovation: Redefines industrial ruins as artistic platforms, merging site-specific projection mapping with generative AI to create a unique intersection of art, technology, and heritage.

Implementation and Execution: Tailors visuals and soundscapes to the quarry’s topography and acoustics, crafting an evolving spectacle that transforms industrial relics into a digital experience.

Industry Impact: Pioneers generative art applications in cultural tourism, providing a replicable model for revitalizing industrial heritage sites globally.

Memorability: Combines the rugged permanence of industrial remnants with the fluid dynamism of digital visuals, leaving a thought-provoking and lasting impression.

Credits

 
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