2025

2025 Changhua Moonlight Lantern Festivel

Entrant

LightUp Life Co., Ltd.

Category

Innovation in Campaign - Event Campaign

Client's Name

Country / Region

Taiwan

As 2024 transitions into 2025, in celebration of the Year of the Snake, the Changhua Baguashan Lantern Festival is centering its display around the art of illumination, integrating universally recognized Emoji symbols to signify joy and emotion. The innovative light show combines a sense of technology with warmth, enhancing the art's interactivity and approachability. Audiences can't help but smile as they engage with the light and Emoji interaction, adding to the festive and joyful atmosphere. Additionally, the natural landscape of Baguashan provides a uniquely advantageous backdrop for the event. The integration of the light show with local cultural characteristics further promotes regional tourism development.
-A World Premiere: Emoji Light Art Combined with Projection Mapping: The 2025 Changhua Moonlight Lantern Festival adopts universally recognized Emoji icons as its theme, pioneering the integration of dynamic Emoji graphics into both projection mapping and light shows. The fusion of technology and art perfectly showcases how lights can mimic the changes in expressions, displaying symbols such as smiling faces and hearts, allowing visitors to feel the direct transmission of emotions through visual effects. Additionally, the event uniquely incorporates the original soundtrack from "The Emoji Movie," creating a multi-sensory performance that infuses light art with new levels of fun and interactivity, offering audiences a refreshing experience.
-A Symphony of Natural Landscape and Light Art: Set in the resource-rich Baguashan, known for its natural terrain and landscapes, this location serves as a backdrop for the light art, minimizing the construction of artificial structures while integrating sustainable concepts. The light design not only coexists harmoniously with the surrounding ecological environment but also utilizes projection technology to create dream-like nighttime scenes among the forests.

Credits

MENG-HSIANG CHEN
SHU-YU CHUANG
CHUN-TE KAO
YA-LAN TSAO
TSAI-NI CHENG
 
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Entrant

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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Entrant

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Category

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Country / Region

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