2025
Entrant
Category
Client's Name
Country / Region
Yunlin County stands out as one of Taiwan’s prominent agricultural regions, while simultaneously boasting a rich cultural heritage that invites exploration. This year, the 2024 Yunlin Community Carnival, aptly themed “Food, Fun & Culture,” promises to be an extraordinary celebration, uniting 45 local community organizations from the county’s diverse landscapes, including its picturesque mountains, vibrant coastlines, and fertile plains. As attendees immerse themselves in the festivities, they will encounter a variety of engaging exhibitions, captivating performances, and interactive experiences that collectively showcase the region's traditional crafts and delicious culinary offerings. Moreover, the carnival highlights significant achievements in community development, emphasizing the importance of preserving and interpreting local culture. Through this event, organizers aim not only to foster stronger community bonds but also to attract participants of all ages. Ultimately, the 2024 Yunlin Community Carnival aspires to enhance the visibility and economic vitality of local culture, making it a remarkable event that celebrates the very essence of Yunlin County.
The event presents an exciting exploration of life in Taiwan’s neighborhood alleyways through six distinct themed zones. First, you'll find “Alley Temple Square,” a vibrant stage that comes alive with traditional performances, captivating audiences with the rich cultural heritage of the region. Next, immerse yourself in “Alley Bites,” a delightful food zone where nostalgic local snacks transport you back to cherished memories of childhood flavors.
With over 2,000 handcrafted items and an array of signature snacks on display, this event offers a comprehensive view of Yunlin’s cultural tapestry, encompassing its history, artistry, and everyday life. Furthermore, actively promoted through social media, the event not only preserves and celebrates Yunlin’s traditional arts but also attracts visitors from across Taiwan, thereby enriching cultural engagement and boosting tourism value. Through these immersive experiences, attendees gain a deeper appreciation for the vibrant traditions that shape Yunlin’s identity.
Credits
Entrant
GOGULAKRISHNAN THIYAGARAJAN
Category
Innovation in Technology - DevOps Technology
Country / Region
United States
Entrant
Taiwan Taichung City Economic Development Bureau
Category
Innovation in Campaign - Integrated Marketing Campaign
Country / Region
Taiwan
Entrant
TVBS Media Inc.
Category
Innovation in Campaign - New Category
Country / Region
Taiwan
Entrant
The Uptown Agency
Category
Innovation in Design - Product Design
Country / Region
United States