Consumer Data & Experience Platform (CDXP)

DAS Technology provides the automotive’s first next-level Consumer Data & Experience Platform®, enabling 9,200+ retailers and OEMs to increase consumer response and lead conversions by leveraging patented AI-powered digital technology and generating measurable ROI.

Within the lead and sales communication module of the CDXP, DAS Technology has introduced new capabilities to improve the conversion rate of sales performance through AI-enabled lead response and prospect nurturing communications with a multi-communication channel offering. The newly introduced messaging technology is already proving to drive higher sales results and service RO profitability among pilot dealers leveraging the solutions. The enhanced features include advanced identity resolution between a dealer’s CRM and DMS systems, improved audience building and segmentation, and patented AI-enabled messaging presenting alternative vehicles to consumers throughout their vehicle research and shopping journey. It also includes high-impact service, equity mining, and follow-up communications leveraging a consumer’s vehicle equity position and dealership data.

The power of DAS Technology’s CDXP enables dealers to provide consumers with real-time sales and service information through their preferred communication channels. Dealers gain the upper hand and a higher return on investment in their consumer engagement. The patented technology enables dealerships to present immediate quotes for all leads with alternative vehicles.

DAS Technology enables dealers to drive immediate revenue, delivering sales, service, and retention results with its industry-leading CDXP. Through advanced identity resolution, data cleansing, and configurable communications to consumers leveraging a dealership’s data within their DMS and CRM, the CDXP increases ROI and drives excellent experiences to a dealer’s prospects and customers. Insights generated through the platform provide recommendations and action to drive continuous improvement in consumer engagement.

Jack Daniels Kia uses DAS’ CDXP to identify customers whose leases or warranties are expiring and whose car buyers have not yet come in for service. The tech creates customized communication for each customer segment to drive additional revenue opportunities. Due to the technology, in 90 days, Jack Daniels Kia got 156 sales influenced by the CDXP communications, closed 757 repair orders, and generated 1,642 website sessions.