2024
Entrant
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Client's Name
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The 2024 Changhua Moonlight Lantern Festival, themed "More Happiness. Dragon STAY," focuses on delivering an emotional message of happiness through a carefully crafted lighting design. Centered on the Year of the Dragon, the festival uses dragon-shaped light sculptures and vibrant colors like gold, red, and blue to symbolize prosperity, energy, and joy. The lighting design creates a warm, inviting atmosphere that encourages a sense of collective happiness among visitors. A key highlight is the Buddha light show, which uses advanced projection mapping to combine light and music in a mesmerizing display that runs every half hour. This show amplifies the sense of awe and wonder, contributing to the festival’s emotional depth.
The festival spans multiple zones, each designed to evoke different emotional experiences. The "DODOA Dragon" zone, featuring LINE’s popular character, allows visitors to interact with the lighting, making them part of the joyful experience. Other zones, such as the Lotus Pond and Nine Dragon Pond, use reflective lighting and gentle water movements to create peaceful, serene spaces that contribute to an overall feeling of well-being. This combination of interactive and immersive experiences ensures that the festival not only delights the senses but also leaves a lasting emotional impact centered on happiness and togetherness.
Credits
Entrant
Avinash Pathak
Category
Innovation in Services and Solutions - Technology / Science
Country / Region
United States
Entrant
New Taipei City Government, CN FLOWER INTERNATIONAL CO., LTD.
Category
Innovation in Campaign - Brand Strategy Campaign
Country / Region
Taiwan
Entrant
Taiwan Hakka Culture Development Center, Hakka Affairs Council
Category
Innovation in Campaign - Event Campaign
Country / Region
Taiwan