2024

2024 Changhua Moon Shadow Lantern Festival

Entrant

GEM Integrated Marketing Co., Ltd.

Category

Innovation in Design - Exhibition Design

Client's Name

Private Client

Country / Region

Taiwan

The 2024 Changhua Moonlight Lantern Festival, themed "More Happiness. Dragon STAY," focuses on delivering an emotional message of happiness through a carefully crafted lighting design. Centered on the Year of the Dragon, the festival uses dragon-shaped light sculptures and vibrant colors like gold, red, and blue to symbolize prosperity, energy, and joy. The lighting design creates a warm, inviting atmosphere that encourages a sense of collective happiness among visitors. A key highlight is the Buddha light show, which uses advanced projection mapping to combine light and music in a mesmerizing display that runs every half hour. This show amplifies the sense of awe and wonder, contributing to the festival’s emotional depth.
The festival spans multiple zones, each designed to evoke different emotional experiences. The "DODOA Dragon" zone, featuring LINE’s popular character, allows visitors to interact with the lighting, making them part of the joyful experience. Other zones, such as the Lotus Pond and Nine Dragon Pond, use reflective lighting and gentle water movements to create peaceful, serene spaces that contribute to an overall feeling of well-being. This combination of interactive and immersive experiences ensures that the festival not only delights the senses but also leaves a lasting emotional impact centered on happiness and togetherness.

Credits

Po Kuang Su
 
2024
Technical Consulting Engineer: Statistical Modeling & Analytics

Entrant

Avinash Pathak

Category

Innovation in Services and Solutions - Technology / Science 

Country / Region

United States

 
2024
WanJin Azalea

Entrant

New Taipei City Government, CN FLOWER INTERNATIONAL CO., LTD.

Category

Innovation in Campaign - Brand Strategy Campaign

Country / Region

Taiwan

 
2024
EVOLVING TAIWANESE

Entrant

Taiwan Hakka Culture Development Center, Hakka Affairs Council

Category

Innovation in Campaign - Event Campaign

Country / Region

Taiwan

 
2024
CRED

Entrant

Zhiwen Qian, Wenbo Guo, Yingyi Shu, Hanyang Yan, Fenghua Shao, Tianmeng Liu, Yao Li, Jingyi Zhu, Qian Qiu, Yiwei Wang, Renping Wang

Category

Innovation in Design - User Experience Design

Country / Region

China