TikTok Shop Affiliate Marketplace

Project Name：
TikTok Shop Affiliate Marketplace
Project Leader：
Fangquan (Vivian) Zhuang — Product Manager, TikTok
TikTok Shop Affiliate Marketplace is an innovative platform that bridges the gap between merchants and creators in the livestream and short-video commerce ecosystem. By providing intelligent matchmaking and seamless collaboration tools, the system empowers creators to discover products aligned with their content, while helping merchants expand product reach and boost sales performance.

Since its launch, the marketplace has driven significant adoption across multiple global regions, increasing livestream participation, enhancing product diversity, and raising conversion efficiency. By lowering collaboration costs and creating a scalable, transparent ecosystem, TikTok Shop Affiliate Marketplace redefines how creators and businesses connect, shaping the future of social commerce.