2024

2024 Bali Sand Sculpture

Entrant

GEM Integrated Marketing Co.,Ltd.

Category

Innovation in Campaign - Interactive Brand Experience Campaign

Client's Name

High Riverbank Construction Management Office,NTPC govt.

Country / Region

Taiwan

The Bali City Sand Sculpture Exhibition has entered its seventh year, consistently drawing countless visitors with its unique coastal park setting. This year, our theme is “Encountering You in the Universe,” inviting audiences on a fantastical journey through space. The exhibition is divided into three major sections: “Cosmic Adventure,” “Interstellar Journey,” and “Unveiling the Universe,” featuring a total of 17 creatively crafted sand sculptures that vividly bring the mysteries and vastness of the cosmos to life.

To further enhance interactivity and immersion, we’ve introduced interactive lighting installations and night-time light projections for the first time, marking a new chapter in the exhibition’s history. Visitors can engage with these installations through buttons, foot sensors, and other interactive devices, experiencing synchronized sound and light effects in real-time. As night falls, the seamless integration of light art with sand sculptures transforms the entire venue into a cosmic realm, making visitors feel as if they are part of the vast universe. This innovative design merges visual, auditory, and tactile experiences, offering every attendee a fully immersive journey into the wonders of space.

This pioneering approach not only continues the exhibition’s tradition but also sets a new benchmark for future exhibitions, providing fresh inspiration and perspectives to the global exhibition community.

Credits

玉言堂整合行銷股份有限公司
蘇柏光
 
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