2025

AVATR HarmonyOS Crescent Moon Screen Design

Entrant

AVATR

Category

Innovation in Services and Solutions - Automotive 

Client's Name

Country / Region

China

The far-screen, first launched by AVATR, has become a defining memory point for the brand's interior. Built around the Crescent Moon Window, the design innovatively blends two themes—"Boundless" and "Classic"—supported by a highly customizable system and functional expandability. This creates a free and sustainable digital space that transcends being just a vehicle feature, evolving into a digital embodiment of the brand spirit.

The Boundless theme breaks the constraints of traditional cockpit interfaces, delivering a continuous far-screen immersive experience that forms a unique brand identity. Its "Four Moments" feature crafts a warm, interactive emotional space while reducing visual clutter to help users relax or stay focused on primary tasks during their journey. The Classic theme maintains familiar user habits, catering to preferences for information density and operational efficiency.

This design enables fully free card-based interaction, supporting free placement, dynamic resizing, and unlimited stacking for extensive spatial customization. New features like the Mileage Card, Rear Blind Spot Assist Card, and Photo Album Duplication Card further enrich the interactive experience. Additionally, diverse layout options help effectively resolve Bluetooth music lyric display limitations.

The system crafts a multi-sensory immersive cabin where the screen and ambient lighting sync with album cover colors, delivering an integrated music-rhythm experience that harmonizes sound, light, and dynamic effects. The new e-pet interacts with various scenarios, such as greeting the user upon entry or responding to music, making every drive a perfect fusion of technological sophistication and emotional connection.

The interface adheres to WCAG standards, ensuring optimal color contrast and readability for users with visual impairments or color vision deficiencies, thus significantly enhancing usability and experience.

Credits

AVATR HarmonyOS HMI Design Team
Nannan Li
AVATR HarmonyOS HMI Design Team
Weilu He
AVATR HarmonyOS HMI Design Team
Pengran Wang
AVATR HarmonyOS HMI Design Team
Dezhi Zhao
AVATR HarmonyOS HMI Design Team
Zhenpeng Ping
AVATR HarmonyOS HMI Design Team
Chuan Tan
AVATR HarmonyOS HMI Design Team
Bo Wang
AVATR HarmonyOS HMI Design Team
Junhao Yan
AVATR HarmonyOS HMI Design Team
Kai Wang
AVATR HarmonyOS HMI Design Team
Yanan Lü
 
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Entrant

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Category

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Entrant

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Entrant

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Entrant

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Category

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