DAS Technology: Transforming Business for the AI Era

DAS Technology, the company behind Digital Air Strike and the leading AI-native consumer engagement and Customer Data & Experience Platform (CDXP™), is transforming customer experience and digital performance for the AI era. By building an AI-native technology portfolio around fundamental changes in how consumers discover businesses, how organizations market products and services, and how enterprise leaders understand performance, DAS Technology is shaping how businesses compete in an increasingly AI-driven marketplace.

Rather than adding isolated AI features to existing products, DAS has developed connected solutions that apply AI to critical business challenges across industries.

Power AI Search enables businesses to understand and strengthen their visibility as consumers increasingly rely on ChatGPT, Gemini, Google AI Overviews, Perplexity, and other AI-powered platforms for recommendations. It evaluates the signals influencing how AI understands and recommends a business, including reputation, review quality and recency, business listings, Google Business Profile optimization, website experience, and social presence.

Dealer Digital Intelligence (DDI) extends that intelligence to automotive OEMs and large dealer groups. DDI scores each dealership on a standardized 100-point index across AI search visibility, business listings, reputation, website experience and compliance, and social presence, giving enterprise leaders network-level clarity with store-level precision.

AI Inventory Mover applies AI to another common retail challenge: identifying inventory that requires additional marketing attention and enabling businesses to take more informed action to increase product exposure and accelerate movement.

Together, these innovations reflect a broader transformation at DAS Technology, applying AI across discovery, enterprise intelligence, marketing, and inventory performance to turn increasingly complex data into practical, actionable business intelligence.

DAS supports more than 9,300 retailers, partners, and OEMs, connects through 270+ integrations, and brings 16 years of technology and customer-experience expertise to its solutions.

That transformation is already earning independent recognition. In 2026, Power AI Search received honors from NADA, the Globee Awards for Artificial Intelligence, and the Stevie Awards for Technology Excellence.

DAS Technology is making sophisticated AI practical, accessible, and valuable for businesses navigating a rapidly changing consumer and technology landscape.