Autumn Starlight Festival

The 2025 Hsinchu County Autumn Starlight Festival marked its fifth iteration. The curatorial team first reviewed past short-term concert models, and then zoomed in on local conditions: Hsinchu County’s high density of family theme parks, a lack of nighttime programming, and limited tourist dwell time. In response, they proposed a three-week festival framework. Titled "Starlight Party Time," the event branched into forest camping, a pool cinema, and a large-scale music market.
The first session met outdoor leisure demands, the second revitalized off-season facilities, and the third gathered cross-generational and diverse crowds. In line with the county government's vision, the team integrated crafts, exploration, cultural performances, transportation logistics, and survey mechanisms, while refining the tempo and safety layouts via site visits and cross-departmental coordination.
The 50 camping slots filled up instantly upon opening. According to team statistics, the grand finale concert drew approximately 30,000 attendees, generating over 1,000 completed surveys, with market vendors reporting increased revenues. Evolving from a single gala evening to a three-week curated exhibition, the project expanded the timeframe and impact of autumn tourism, building a strong foundation for ongoing brand accumulation.