2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024
AndaSeat X-Air Series: Mesh Chair Innovation for Work & Play

Entrant

AndaSeat

Category

Innovation in Design - Product Design

Country / Region

China

 
2024
LU XIAO JU

Entrant

AND DESIGN

Category

Innovation in Design - Restaurant Design

Country / Region

China

 
2024
UHUE - Custom Cosmetic Creator

Entrant

Unbox Product Design

Category

Innovation in Services and Solutions - Beauty & Cosmetics 

Country / Region

United States

 
2024
2024 Kaohsiung Wonderland- Rubber Duck

Entrant

Kaohsiung City Government

Category

Innovation in Campaign - Event Campaign

Country / Region

Taiwan

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