2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024
 The Campus Environment Improvement for Art School of GAFA

Entrant

iDmark Brand Strategy / Channel (Zeng Xiaoliang)

Category

Innovation in Design - Lanscape and Garden Design

Country / Region

China

 
2024
Transparent AI Platform for Operations Health

Entrant

CalmWave

Category

Innovation in Technology - Best Digital Health Technology Innovation

Country / Region

United States

 
2024
Yuan Yu Zhou pura

Entrant

AIMA Technology Group Co., Ltd

Category

Innovation in Design - Car and Motor Vehicle Design

Country / Region

China

 
2024
DRIVE THE BRANCH

Entrant

NCR Atleos

Category

Innovation in Design - Social Impact Design

Country / Region

United Kingdom