2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant Company

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024
Next-Gen Workflow Automation

Entrant Company

Saranya Balaguru

Category

Innovation in Technology - Robotics Technology

Country / Region

United States

 
2024
FPRONE

Entrant Company

Chargeback Gurus

Category

Innovation in Technology - Financial Technology (FinTech)

Country / Region

United States

 
2024
SafeGenAI

Entrant Company

Dr. Madan Mohan Tito Ayyalasomayajula

Category

Innovation in Technology - Artificial Intelligence (AI)

Country / Region

United States

 
2024
MarSun DiDi

Entrant Company

Mars e-Bank.com Inc.

Category

Innovation in Design - Product Design

Country / Region

Taiwan