2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024
BigID’s Data Security Posture Management (DSPM)

Entrant

BigID

Category

Innovation in Technology - Cybersecurity Technology (New)

Country / Region

United States

 
2024
Implementation Strategies for Integrating Google Cloud with BPM Tools

Entrant

Ashok Reddy Annaram

Category

Innovation in Technology - Smart Technology

Country / Region

United States

 
2024
TruHD Video Texting® - 60 Second HD Video (1920x1080p) over P2P Texting

Entrant

Peerly Inc.

Category

Innovation in Services and Solutions - Political 

Country / Region

United States

 
2024
Thermal Sense

Entrant

Zeyuan Zhang, Xuechun Tao, Yangyi Tai

Category

Innovation in Design - User Experience Design

Country / Region

China