2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024
Optimize Memory usage of GO Applications by setting Memory Limit

Entrant

Pallavi Priya Patharlagadda

Category

Innovation in Services and Solutions - App Development 

Country / Region

United States

 
2024
Electric Vehicle Battery Module

Entrant

Magna International

Category

Innovation in Technology - Manufacturing Technology

Country / Region

United States

 
2024
Automotive Monitoring Camera and MULTI - PORT CHARGER

Entrant

Muthu Dayalan

Category

Innovation in Technology - Technology / Other:____

Country / Region

United States

 
2024
Transparent AI Platform for Operations Health

Entrant

CalmWave

Category

Innovation in Technology - Best Digital Health Technology Innovation

Country / Region

United States