2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024
Harnessing Machine Learning and Big Data for Next-Generation Analytics

Entrant

Sree sandhya Kona

Category

Innovation in Technology - Big Data

Country / Region

United States

 
2024
AndaSeat X-Air Series: Mesh Chair Innovation for Work & Play

Entrant

AndaSeat

Category

Innovation in Design - Product Design

Country / Region

China

 
2024
Cloud Innovation: Transforming Enterprise Data Analytics

Entrant

Ramakanth Reddy Vanga

Category

Innovation in Technology - Cloud Technology

Country / Region

United States

 
2024
ENEID/旖旎

Entrant

GOOEST TECH

Category

Innovation in Design - Interactive Media Design

Country / Region

China