2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024
Transforming Supply Chain Management Solutions with Innovative Solution and Collaboration

Entrant

Prasanna Kumar Reddy Gurijala and Sohit Reddy Kalluru

Category

Innovation in Organizational Excellence - Excellence in Supply Chain Management

Country / Region

United States

 
2024
Elevating P2P Texting: Transforming Conversations with Immersive Augmentation

Entrant

Peerly Inc.

Category

Innovation in Services and Solutions - Nonprofit Organizations 

Country / Region

United States

 
2024
2024 Spring Living Experiment Festival

Entrant

Chiayi City Government

Category

Innovation in Campaign - Event Campaign

Country / Region

Taiwan

 
2024
2024 Changhua Moon Shadow Lantern Festival

Entrant

GEM Integrated Marketing Co., Ltd.

Category

Innovation in Design - Exhibition Design

Country / Region

Taiwan