2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024
DRIVE THE BRANCH

Entrant

NCR Atleos

Category

Innovation in Design - Social Impact Design

Country / Region

United Kingdom

 
2024
Balaji Dhamodharan

Entrant

Data Science Leader

Category

Innovation in Technology - Best Artificial Intelligence Technology Innovation

Country / Region

United States

 
2024
2024 Changhua Moon Shadow Lantern Festival

Entrant

GEM Integrated Marketing Co., Ltd.

Category

Innovation in Design - Exhibition Design

Country / Region

Taiwan

 
2024
Mountain God Game Character Design

Entrant

Beijing University of Chemical Technology

Category

Innovation in Design - Conceptual Design

Country / Region

China