2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024
InnoClub: best employee wellbeing initiative

Entrant

Innovecs

Category

Innovation in Campaign - Internal Comm Campaign

Country / Region

Ukraine

 
2024
 The Campus Environment Improvement for Art School of GAFA

Entrant

iDmark Brand Strategy / Channel (Zeng Xiaoliang)

Category

Innovation in Design - Lanscape and Garden Design

Country / Region

China

 
2024
Innovative Asset Management Compliance Solutions

Entrant

Sai Kalyana Pranitha Buddiga

Category

Innovation in Technology - Financial Technology (FinTech)

Country / Region

United States

 
2024
ENEID/旖旎

Entrant

GOOEST TECH

Category

Innovation in Design - Interactive Media Design

Country / Region

China